The Advantages of 3D Property Tours

Posted on: February 11, 2016

3D property tours are relatively new in the world of real estate, but there is no question that they will be a game changer. They add value and versatility to your listing by showing a fully-furnished property in perfect perspective, all with just the touch of a button. This is why I include a 3D property with every single one of my listings.

Here are three reasons why I feel so strongly about using 3D technology to showcase your property:

Reduce the Number of Unproductive Showings

One of the biggest advantages of 3D property tours is that a buyer can fully view your home before ever contacting you (or our team, if we are representing your property). They’ll be able to notice key design features, the layout of the home, the quality of the finishes you have chosen, and so on. If they see something that they feel strongly about, they can avoid wasting your time and their own.

This is a huge benefit for most sellers, because anyone who has ever sold a home can tell you that the process is very disruptive to your daily life. You may spend an entire day away from your home to accommodate property showings that never produce an offer. Imagine how much easier it will be without so many people coming in and out of your residence.

After viewing a property tour online, you can be sure that buyers who still schedule an in-person showing are definitely interested.

Lose the Limits of Traditional Listings

For years, real-world property showings have had a certain set of limitations that the real estate profession never expected to be able to work around. 3D property tours allow your potential buyers unfettered access to the interior of your home. They can see it anytime, day or night. They can watch the tour as many times as they want, and share it with their spouse or others.

What’s even better is that you have a much better chance at grabbing the attention of out-of-state buyers. When someone is relocating over a long distance, they are almost always extremely limited in the amount of time they have and how many properties they are able to view before moving day. Your 3D property tour is your chance to show them something that puts your home at the top of their list when they come to check out their favorites.

Market Your Property in Cutting Edge Ways

Real estate is extremely competitive; it’s something you’ll experience in every role, whether you are an agent, a seller, or a prospective buyer. One of the best ways to win in a market of homes just like yours is to promote your listing in ways that others are not.

With just a few clicks or swipes, these 3D tours can be viewed on a PC, tablet, or smartphone; they can be shared via a link through text or email. In fact, you can even embed the tour itself into marketing emails. Once the tour has been created and posted online, there is no limit to the ways that it can be used to gain exposure for your listing.

If you’re interested in finding out whether a 3D property tour is right for your property, contact me to learn more. I would love to discuss your plans for selling your home and how we can give your property the competitive advantage.

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